Creating a great product is only half the battle. The other half is getting people to buy it. And that’s where sticker labels come in.
A well-designed sticker label can make all the difference, helping your product stand out from the competition and catch the attention of potential buyers. But with so many options available, how do you know where to start? Here are a few tips to help you design custom sticker labels that sell:
- Keep it simple
When designing sticker labels, it’s important to keep the customer in mind and think about what will appeal to them. One of the best ways to do this is by keeping your product labels simple. This means avoiding clutter and using clean, easy-to-read fonts. This will help the customer quickly understand your message and makes it easy for them to identify your product on the shelves.
- Use materials that complement your brand and product
Choose materials that represent your brand. This will help the customer understand what your brand is about. If you are selling sustainable products, opt for a paper sticker, whereas a luxury business might want to opt for metallic glitter stickers. If the materials don’t match your brand, it can confuse or mislead the customer, which is the last thing you want.
- Make sure the text is legible from a distance
When designing sticker labels, it is important to choose a font that is easy to read from a distance. This will ensure that potential customers can read your message and make a purchase decision. If the text is difficult to read, it can be frustrating for the customer, and they may not be able to understand what you are trying to say. This can lead to lost sales.
- Stick to a consistent style throughout your labels
If you are using different fonts or colours on different sticker labels, it can be confusing for the customer. It is important to have a consistent style throughout all of your labels so that the customer can easily identify your products. This will help build brand recognition, create a professional appearance and maintain customer confidence in your product.
- Be creative with your designs!
Your creativity will set your product apart from the competition and attract customers. But creating artwork from scratch can be a little intimidating if you have no design experience. But do not worry, Anyone can create a professional-looking sticker design with free online design tools. Many sticker printers even offer their own. Simply browse templates and elements and find your perfect match.
By following these tips, you can design personalised stickers and labels that are both effective and sell products. Customers will be able to quickly identify and purchase your product, thanks to your well-designed labels.