Now that streaming platforms are gaining momentum and public attention, more and more content creators, business owners, and bloggers want to try their hand in live streaming. Live streaming can be both a great diversion and marketing tool that can help you reach the right customers and make more people talk about your company. What’s more, live streaming gives your views more intimate access to your brand and makes them feel its part. If you’re not new to digital marketing, you’ve probably heard of live streaming marketing or even tried out some of its strategies. Still, if you’re just making your first steps in this direction, you want to learn more useful tricks that will help you get the most out of your live stream campaign.
Get the Right Tools
If you don’t want to frustrate your viewers with poor quality of your live streams right away, make sure you have all the necessary equipment at hand. You don’t need to invest in mega expensive top-notch cameras and microphones. Nevertheless, you need to make sure your equipment can help you meet the expectations of your audience. You shouldn’t skimp on quality video streaming software, as well. This way, you’ll show your professionalism and establish your brand reputation. Also, pick the live streaming platforms wisely to get more attention from your audience.
Do Your Homework
Just like any type of marketing campaign, your video streaming campaign should be well thought out to yield the desired results. You may want to prepare an effective live-stream scrip in advance to make sure you cover all the necessary points. Create a rough draft of your speech and run through it out loud a couple times. After that, you can make necessary edits and finesse your dialogue. That said, you don’t want to merely recite your script in front of your camera as this might devoid your presentation of an organic feel and add unwanted pressure.
Create a Welcoming Environment
Live streaming is all about creating a warm and welcoming atmosphere, which will encourage our audience to take a certain action, e.g., purchase your product or booking your service. What you want to do is create a laid-back, casual environment conducive to your viewers’ actively engaging with your brand. Simplicity, informal atmosphere, and homey feel are key here.
Little Less Conversation, Little More Action
Once you make your live debut, you may find yourself tempted to tell your audience all about your company and even more. But you shouldn’t go overboard even if it’s your first presentation video. Of course, your viewers will want to learn about your business and what sets it apart from others of its ilk. But they will be more likely to remain engaged and interested if they see it. In other words, make sure to demonstrate and show! You want to accompany your engaging story with powerful and visually captivating performance, which can be anything from live stream workshops to master classes hosted by the best in your industry. For example, you can show your prospective customers how to manufacture your t-shirts or make custom, hand-crafted candies for your clients. If you own a dance or photography studio, you can effectively intertwine your marketing story with an engaging video tutorial or workshop.
Choose the Right Time
Undoubtedly, you have fierce competition in your industry. And going live simultaneously with other popular streamers, who are marketing their products to the same target audience as you, might not be the best option. So, choose the right time to get your point across to the right people. Still, if it’s impossible, the least you can do is make sure your content really stands out.
Don’t Make It Too Long
As with any marketing video, you don’t want to overburden your viewers with lengthy streams detailing each aspect of your business. Aim to be efficient, engaging, and to the point without being too verbose. Most video stream marketing videos go from 15 minutes to 1.5 hours.
Include a Call to Action
The last thing you want to do is to end your live stream without prompting you viewers to take action. So, once you stop showing them how your florists assemble personalized bridal bouquets, you need to tell those interested what they should do next to get a similar service or product.
At this stage, you want to encourage your viewers to contact you through specific communication channels, offer directions on how they can order your new product or claim discount, or simply invite them to your next live event.
